January 2010
10 posts
Is iPad Built for Two? →
Today, the radio industry publication Music Week published Dan Thornton’s thoughts on the iPad’s impact on commercial radio. As Virgin’s Absolute Radio Digital Marketing Manager,…
iPad: The Greatest Gift You’ll Ever Give a Client →
Let me start by saying that I really don’t plan on getting an iPad for home. We own every other class of Apple product and it doesn’t do enough anything to justify the cost.
Having said…
Brands, Start Your Common Engines →
What a lot of brands are missing in their digital marketing strategy is common-engine thinking. As brands chase social media and leave a trail of long-forgotten campaigns in their wake,…
Get On The Shopping List →
People in marketing constantly chatter about “getting a share of wallet,” or “midshare,” or any other myriad metaphors for being so ingrained in a potential customer’s habits and awareness…
Stop Aggregating and Start Curating →
Lately I’ve seen a big push for brands to use their main site and social presences as an aggregator of content. In a way, it’s still a holdover from the corporate era of computing that we as a…
APIs: Start Slant-Drilling the Social Web →
Having identified the problem space of pushing all your brand budget chips on Facebook, it’s time to explore the solutions to bridge brand sites and Facebook to deliver the best of both…
Wait! Don’t Kill Microsites Yet! →
Moving into its third or fourth year as a Web design / marketing mantra, it seems the people marching to the drumbeat of “Death to Microsites,” has had a confluence with Facebook surpassing 300…
Interactive map of Netflix queues by zip code →
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