NFL & Twitter: Exactly the opposite of chocolate and peanut butter
Some thoughts on the NFL and social media..
What’s so interesting about this is that it really shines a light on what an utter meat market the NFL is. They just need to be more active about handling the interaction. When I think about all the components that have made the NFL so popular, NFL films sticks out. They create the football equivalent of what Leni Riefenstahl did with divers - to abstract these images of sport to a certain kind of art.
On the other hand, you have the brutal truths: the only professional sport without guaranteed contracts, the only sport where all but a tiny minority are completely replaceable.
3 months ago